February 1st, 2010 | Published in Business
January saw the launch of a new blog (thephiladelphiaphotographer.com) and an email campaign which was sent out to 8,000 creatives. I wanted to provide some insight to www.steveboylephoto.com about its monthly traffic. Photoshelter offers a wealth of information on how to improve your web presence as well as understanding your analyitics. Check out their learning section here. I’m curious how your numbers compare; leave responses in the comment section below.
Google Analytics from January 2010:
- Visits: 786
- Absolute Unique Visitors: 685
- PageViews: 11,359
- Average Pageviews: 14.45
- Time on Site: 00:02:11
- Bounce Rate: 15.78%
- New Visits: 77.48%
- Referring Sites: 312 (39.69%)
- Search Engines: 250 (31.81%)
- Direct Traffic: 224 (28.50%)
It’s good to see the traffic coming equally from the three different sources. All the categories show good numbers but there’s always room for improvement in the quantity of visitors.
LiveBooks Web Stats from January 2010:
- Unique Visitors: 1,302
- Number of Visits: 2,069 (1.58 Visits/Visitor)
- Pages: 25,102 (12.13 Pages/Visit)
- Hits: 28,138 (13.59 Hits/Visit)
- Bandwidth: 2.10 GB (106.6 KB/Visit)
To explain why the livebooks web stats vary so drastically from the google analytics, read this conversation on the sportsshooter message board.
ADBASE Email Campaign Statistics from January 2010:
- Sent: 7,498 (100%)
- Received: 6,877 (92%)
- Bounced: 621 (8%)
- Opened: 1,570 (23%)
- Clicked: 97 (6%)
- Opted-out: 7 (0%)
These are spectacular numbers for an email campaign — especially the 7 opts out of 7,500. A 6% click-through rate is also high for an email campaign, but my mom accounts for probably 20 of those clicks so we’ll call it 5%. I’m curious what stats you’ve gotten on your last email campaign; leave comments/responses in the comment section below.